History
Where it all began
Expansion of product ranges
Early 90s…
1990
The company, initially known as Tyremart Agricultural, began its operations as a supplier of tyres and rims to agricultural trailer manufacturers. Over time, it transitioned into supplying Colaert Essieux products and associated components to customers in the UK and Ireland. In 1990, after the acquisition of Colaert by ADR, Tyremart established a fruitful partnership with both companies, leading to a significant diversification of its product offerings and services.
New and expanded facilities
Exciting times…
2007
Our growth story continued, and in 2007, due to increased business demand, we made the strategic decision to expand our warehouse facilities. Presently, the premises encompass approx. 56k sq. ft. (5k sq. m.).
new opportunities
ADR UK acquires The British Rubber Company
2025
ADR UK Tyremart has acquired The British Rubber Company (BRC). As a global leader in axles and suspension systems for off-road markets, this marked a major milestone in our strategic expansion. By combining BRC’s 98-year distribution legacy with our engineering expertise, we are unlocking new opportunities and stronger industry synergies.
wHERE IT ALL STARTED
Humble beginnings…
1979
ADR UK TYREMART (Agricultural) Limited has been proudly serving customers since its inception in 1979. Nestled to the southeast of Newark, conveniently located just off the A1, our prime location positions us to efficiently cater to clients across the United Kingdom and Ireland.
Growth and company internationalisation
New millennium…
2000
The year 2000 saw a pivotal moment when our company founder, Rod Watson, decided to entrust the company's legacy to ADR Group. Subsequently, ADR invested in the construction of a new facility spanning 37.5k sq. ft. (3.5k sq. m.), to which Tyremart relocated in 2002.
Under Rod's extensive expertise and ADR's backing, we experienced rapid growth, exploring new markets for sales opportunities and initiating on-site production to tailor ADR, COLAERT, and ATW (production companies of ADR Group) products to the unique requirements of the UK and Irish markets.
Under Rod's extensive expertise and ADR's backing, we experienced rapid growth, exploring new markets for sales opportunities and initiating on-site production to tailor ADR, COLAERT, and ATW (production companies of ADR Group) products to the unique requirements of the UK and Irish markets.
Strengthening ties with ADR Group
End of an era…
2008
Rod Watson led Tyremart until his well-deserved retirement at the beginning of 2008. In February 2011, the company underwent an official name change to ADR UK Tyremart Limited. This transformation was made to honour its heritage and underline its strong connection with the company owners, ADR Group.
zc rubber partnership
Signing of the agreement for exclusivity of ZC Rubber products
2025
In another strategic move, we have secured a landmark partnership with Tianli, a global tyre brand under ZC Rubber. This collaboration marks Tianli's official entry into the UK off-road machinery sector. BRC has successfully distributed Tianli tyres for the past three years with excellent feedback, and major fleets like Collins Earthworks are already seeing the benefits of their durability.
